But things change rapidly in this fast-paced and highly competitive market, and Magento itself undergoes significant changes. So, in order to keep abreast of the latest changes and trends we prepared a new edition of the study.
The current research is updated with new platforms, included into the main sample, and delivers a bit different relative data, but the absolute changes, we discovered, clearly explain the main trends.
The study supervises Alexa 1 million top sites and detects the stores, which use one of thirty two e-commerce platforms included into the survey. Compared with the previous study, this edition is extended by 12 new platforms, including WooCommerce, Yahoo Stores, Demandware, OXID eShop, etc.
Note: We’d like to remind you that the obtained results are accurate only under specific conditions of this study.
E-commerce Platforms Popularity Study
Magento CE takes the leading position among the examined e-commerce platforms in Alexa 1 million top sites. The nearest competitor WooCommerce is 5% behind the leader, and thus, together these platforms take 46.4% of the market share.
The great insight here is that comparatively different e-commerce solutions have almost the same popularity and market shares. The only difference, worth to be mentioned, is that the sites based on Magento CE have higher positions in the Alexa rank. For example, Alexa Top 100 thousand sites contain 68% more Magento CE sites than WooCommerce ones.
If we continue to exploit the Paretto principle, we’ll discover that top 7 e-commerce platforms, which constitute 22% of the total quantity, hold 76% of the market share.
Due to the added e-commerce platforms to our investigation, the shares declined, compared to previous study, but, excluding WooCommerce, the leaders are still the same: Magento CE, PrestaShop, Shopify, VirtueMart, Magento EE.
However, their progress since the last study differs greatly. Shopify is still the most progressive, just as in the previous study, and grew by 26.5% since April, 2014. While the total number of sites running Magento CE within Alexa 1 Mln increased by 13.5%, and PrestaShop sites – by only 2.8% over the same period. Below you will find the changes in progress of all platforms in comparison to the previous April’s study.
Expectedly, Magento Go and Magento PE are decreasing and take “leading” positions among the most regressing platforms. However, Magento EE is also rather unsuccessful within the past period and performs the 13.7% decrease.
And yet some noteworthy facts: the OpenCart platform increased by 7.4%, while Volusion and osCommerce decreased significantly, by 7% and 12.3% respectively.
- Magento CE takes the 25.6% share, which is the greatest one among other e-commerce platforms, and grows considerably;
- WooCommerce is the second biggest e-commerce platform and takes 20.8% of the market share;
- Top 7 e-commerce platforms hold 76% of the market share;
- Shopify, the most rapidly growing e-commerce platform, performed the 26.5% increase during the last six months;
- Magento CE increased by 13.5% in last six months;
- Magento Go and Magento PE decreased by 30.2% and 39.1% respectively and have only 0.1% of the market share each;
- Last half-year Magento EE decreased by 13.7%;
- PrestaShop, VirtueMart, and Open Cart demonstrate moderate growth.